MyBest Mission

Profile of the company:
My Best is a retail chain situated close to their customers, offering a rich variety of fast moving products, on competitive prices. This is combined with the constant rotation of unique product offers, seasonal items and promotions.


My Best provides a huge variety of good quality products, on the most competitive prices in the Bulgarian market.


• To build customer loyalty, with its convenient store locations, offering varied assortment on the best prices.
• To create a recognized by the customers own brand.
• To open 20 stores, in the largest cities in Bulgaria, until the end of 2010.
• To open stores in Rumania, until the end of 2011.


• Dynamic and fast growing retail company
• Location- close to the customers
• Offering price orientated products
• Large regular assortment
• Unique promotional offers
• Huge range of seasonal products throughout the whole year


Product Mix
The main product groups, which My Best will include in its portfolio, are:
• Cosmetics and accessories
• Detergents
• Household products
• Home textile
• Snacks and drinks
• For the kids
• Seasonal products


My Best is aiming to grow and develop in service of their customers, by introducing constantly new high quality products, for the most competitive possible prices, as well as attracting the customers with its unique offers, good service and variety of products!